There are a lot of vodkas out there. And each one is trying to catch your eye, with refreshing marketing, stylish bottles and happening events. This is because of the above noted fact, that the product is more or less same, and hence, marketing plays a big role.

Though Russia and Poland both claim to be the birthplace of vodka, it gets its name from the Russian word for water. The word vodka literally means "little water," and has been around for centuries. Originally used for medical purposes, it wasn't until around the 14th century that people began to realize the intoxicating effects it had.

The early process of distillation of vodka was crude. Due to the limitations in technology of the period, many impurities would remain behind and cause an unpleasant and unwanted taste. The early distillers would mask this by adding flavours to the vodka: The most common among them being absinthe, anisette, juniper, mint, pepper and peppermint.

When it comes to vodka, the Russians have a saying - "warm on the inside, cold on the outside". Winters are cold. Certain parts of the country will stay well below zero for the entire winter. In these areas, vodka acts somewhat like antifreeze in a car. It actually seems to keep you warm, but it might be a perception. I only know it seemed to help me.

Creating an online brand will give consumers an image of your company and add interest to your products and/or services. Your job as an online marketer is to try to break the habits of the consumers that buy your competitor's products by offering something fresh, new and better. If you suggest that your product is better, it puts the possibility out there.

In order to get the best taste, you should get a high quality Vodka. Absolut Vodka seems to be the leading brand for this mix. Absolut Vodka itself now comes with numerous fruit-filled flavors which may add some extra taste to the drink; so be sure you know the flavor of vodka before deciding on additional ingredients.

Cultural branding is probably the most American of all branding strategies in that it uses cultural icons and "brand religion" to establish and sustain a brand myth with which individual consumers can passionately identify. The focus is not so much on the product or service as it is on the relationship between the cultural icon and the product and the brand myth that the consumer buys into.

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